Men Just Love Gadgets

If you are thinking of buying a man some gift and you can’t really think what you are going to present; you only need to consider some cool gift gadgets and you can be sure he will be truly impressed. While there are many things you can pick, there are some that appear to be among the favorite gadget gifts for men; men are practical and they will love something that will create a positive change in their lives or perhaps one that will bring fun back to their lives. There is no doubt that you only need to take a few moments and you will get something to suit every man.Some of the gizmos men truly long for include:A Small GPS: If you know someone who loves the outdoors and especially hiking, nothing will thrill them more than a GPS that can fit in their pocket. It does not matter how far such a man goes but as long as they have this tiny gadget, they will enjoy finding their way home and they can never get lost in the woods again.A pet camera: Do you know a man who loves pets? Then consider gifting them with a pet camera; this is a gadget that can be hung somewhere on their neck and you can know where your pet spends the entire day. The camera ensures that the images taken are streamed through a specialized company website and owners can watch their animals from any computer anywhere that can access the web. You can imagine what fun such a man can enjoy throughout the day.A mini cupcake maker: Unlike what popular theory dictates there are many men who love cooking and for them, a portable mini cupcake maker will definitely do. This one will allow them to make cupcakes within no time or perhaps you can also drop in some coffee warmer that simple plugs into a USB port and the man’s favorite drink can be kept warm for hours on end.Digital photo frame: Perhaps this is among the latest cool gadgets for me, especially those who love to display their families. These photo frames are very easy to set up and you can easily provide a slideshow to your guests as you let them enjoy watching as many family portraits as you possibly want. There are newer versions that come with a built in printer as well as sufficient storage to store thousands of pictures.Sports helmet camera: Give a man who loves outdoor physical activities this powerful action camera so that he can capture great moments while base jumping, biking, or even skateboarding.

7 Reasons Behind Growing Importance of Content Marketing in 2017

Following are the 7 reasons behind growing importance of content marketing in 2017:1.) It aids marketers make more money, generate more sales & pull in unexpected customers
• This one sentence sums it up for me as if a marketing strategy does not help you make profit; Small businesses depend on large sales, and content Marketing.2.) It helps you build valuable relationships and it is cheaper than other forms of marketing
• It helps marketers create valuable relationships with their audiences and make sales.
• It can help build deals and relationship to boost sales by meeting prospects wherever they are at in the purchasing process and cajoling them forward by giving the knowledge they need to make their next stride. If you do this in a right way, you can convert them to walk them down on your path and increase ROI.3.) It enhances your Brand Image and helps you make a Personal Connection
• Businesses of various kinds can enhance their brand image by creating different types of brandings and sharing quality content. Subsequently, building up a content marketing plan can be a power-full game changer for your business’ online growth.
• It is very powerful in establishing a personal relationship with users. Content that has your own personal touch helps you have chance to increase followers in the marketplace. By exposure of high-quality content consistently, you can develop the trust of your audience that will help you establish your name as a brand and nowadays people only like brands. It will help you to enhance your Digital Marketing Company brand image as well.4.) It enhances Customer Engagement & helps you beat your Competitors
• Content marketing lets marketers see execution through live on Facebook platform it will increase more traffic on your page and chance to make better relationship with users. This is the very personalized tool nowadays to make content effective. It is so, because your audiences love it; it is low cost-effective; it engages your customers, produces more popularity and helps you beat your competitors in a sustainable way.
• Value of content marketing is as if you have two platforms with similar Performa will prefer engaging with the one that includes content in their online marketing strategy like Facebook, LinkedIn and Google+. This sustainable effort will makes your company unique, which helps you enjoy superiority in your industry in more powerful manner.5.) Content marketing can work with any Industry, can let Non-Profits make Profits & can Attract People with Real Interest in Your Brand
• The power of content marketing in 2017 is people will follow anything that they don’t know and it will be knowledgeable. It will be time consuming people will connect through the world with the help of content and internet.
• It is very important that you build strong relationship and well-targeted and customized content marketing strategy with the help of digital marketing company.6.) It is very powerful in Improving your Customer Experience & growing Long-term Audiences
• Importance of Content Marketing includes in its ability of improving customer experiences and ensuring long-term facilities of audiences. Great content material gives brands something highlighted to talk about with their clients beyond complaints and difficulties, compliments, or inquiries. Each interaction you have with a prospect or customer can give you knowledge and increase the inquiries/issues they have.
• Through content marketing, you can answer those questions clearly and early in the process that helps you reduce the amount of complaints and confusions. Each part of content offers a great opportunity to hook new personalities and grow your fan base. As such gathering of audiences grows; you will have a much greater base of individuals willing to share your content that is the huge advantage of digital content marketing.
• Rather than beginning without any preparation as in traditional marketing, you can establish on your own success through content marketing with the way you want to. You can use follow up strategies with the help of digital marketing or email nurturing and social media marketing that help you enjoy steady gains in your users.7.) It can help marketers increase Email Response Rates & encourage Virality
• Content Marketing company importance includes its ability to increase email response rates and encourage Virality of internet population marketing campaigns. The email trafficking will increase rates it can be effectively increased by keeping professional communication intact through efficient content marketing by understanding site’s audience and channelizing custom-fit campaigns.
• All the interactions that you have with a prospect or customer through Facebook, LinkedIn and Google. Whether in person, in phone call, in email, or through other traditional marketing methods, you have to be focused on giving value and truthful substance.
• For effective It, you need to create something that is highly interesting and entertaining like an interesting post on Facebook, Twitter and Google. Then you are ready to see special kind of Virality for your brand that no other marketing channel can provide.

Branding Debunked – 7 Common Myths

Myth #1: I’m not yet ____________________ (insert assorted insecurity here: famous/successful/important) enough to have a brand.Myth #1 Debunked: You’re right! You’re not! And without a brand you never will be.Don’t get caught in the interim trap. Using brand identifiers, such as a logo, noncommittally will significantly diminish your chances of success. Brand bouncing makes you and your company look unprofessional and unstable, wastes yours and your potential customers’ valuable time, and destroys any opportunity to build momentum.In the marketing game, you simply cannot afford to wait until you have more _______________ (insert assorted prerequisites here) to establish a strong brand – the time is now!Myth # 2: Developing and maintaining a strong, consistent brand can get expensive; I’d rather spend that money elsewhere.Myth #2 Debunked: Building a viable brand can be big bucks! But the reality is, not having a recognizable brand is so much more expensive in the long run.To avoid this common pitfall, take careful measure to develop a clearly defined core message, a strong mission statement, and a distinct tagline that accurately represent your business.Myth # 3: I can do brand all by myself! No need to consult with a professional branding and marketing expert.Myth #3 Debunked: You can do bad all by yourself – bad branding, that is! Without the knowledge and know-how that only a seasoned branding expert can offer, your company will be perceived as a rookie, an amateur.Brand development is complicated. Consumer psychology, market demographics and psychographics, aggressive marketing strategies, PR tactics, communication methods and styles – a branding specialist combines each of these highly specified areas of expertise in order to create a powerful, effective brand.If powerful and effective is what you’re looking for, employ a branding professional.Myth # 4: Good brands just happen.Myth #4 Debunked: Not so! A good brand – one that is consistent, relatable, and recognizable – is carefully constructed and micro-managed at all times.Don’t expect your company brand to fall from the sky. Know that embarking on this brand-building journey will require much of your time, thought, effort, and energy — and commit wholly to giving it your all.Myth # 5: Branding is just a business buzz word – a fad that will go out of style.Myth #5 Debunked: For over 150 years, branding has been a success catalyst for companies in every corner of the world. The business of branding shows no signs of diminishing. In fact, its strategies and methodologies are becoming more and more sophisticated by the day.A complete, well-thought-out brand is an integral part of a business’ positioning and profitability. Branding a fad? As if!Myth # 6: Just because I have an identifiable brand doesn’t mean I’ll make more money.Myth #6 Debunked: On the contrary, consumers support strong brands. Research has proven that well-branded products sell significantly better than those products that lack a definitive brand.That means that branding is proven to increase your company’s popularity, customer loyalty, sales and revenues. If branding wasn’t helping a company’s bottom line, would they invest millions, even billions of dollars on it? It is one business expense that will absolutely deliver the highest ROI. Savvy business professionals know that the loyal patronage and no-cost, word-of-mouth advertising that a strong brand fuels will most certainly make you more money!Myth # 7: If I don’t define and promote a specific brand, I won’t be branded or pigeon-holed.Myth #7 Debunked: You will be branded whether you want to be or not, so why not take control of that branding rather than allowing the public at large to define it for you.By debunking these common branding myths, you can clearly see that without the foundation of a strong brand, you will never be able to reach the levels of success that you could experience with one. Take my advice; develop a strong brand and allow your business to SOAR!

Property Cooling Measures Around the World

While we are familiar with the anti-speculative measures Singapore has rolled out, we may not be as knowledgeable about those taken by other countries. This article looks into what some other countries are doing to stabilise their real estate market.

Dubai, UAE (United Arab Emirates)

Since 2011, the residential property market in UAE showed signs of picking up after a sluggish spell between 2008 to 2010.

This prompted the Central Bank to issue a circular to limit the loan quantum for foreigners to 50% of the valuation for the first property purchase, and 40% for subsequent purchases. For citizens, the limits are pegged at 70% and 60%.

But the circular ignited fierce protests by commercial banks, causing the Central Bank to back down.

However, the Central Bank held onto intentions to introduce new mortgage regulations in the later half of 2013.

Malaysia

Despite Malaysia’s liberal foreign homeowners-ship policy, it has a floor price of RM250,00 imposed on residential properties bought by foreigners. In 2010, in a bid to dampen escalating real estate prices, the Federal Government increased the minimum price to RM500,00.

However, State and Federal policies may differ.

In July 2012, the Penang state government raised the bar to RM1 million for apartments, RM2 million for landed properties on the island, and RM1 million for landed properties in Seberang Perai. Further, buyers under the Malaysia My Second Home scheme have a purchase cap of 2 units, with their minimum increased from RM250,000 to RM500,000.

Johor maybe following this trend. News has it that is contemplating upping the threshold to RM1 million as well, with changes to be announced later this year.

Another measure used to curb the flipping of properties is the RPGT (Real Property Gains Tax).

The country introduced RPGT in 1977 for Malaysians and companies, and in 1980 for foreigners.

RPGT is charged on the gains from the sale of properties that are sold within 7 years after purchase, with rates varying between 5% to as high 40%.

The Government granted a respite from RPGT between 1 April 2007 to 31 December 2009.

After which, it was revised to 5% for sale within 5 years. From 2012, it was again changed to 10% for disposal within 2 years, and 5% for disposal between 2 and 5 years.

This year sees a further upward revision to 15% and 10% for a 2-year and 3- to 5-year holding period, respectively.

Hong Kong, China

To avert a property price bubble in the country’s red-hot property market, since October 2009, the HK Monetary Authority has taken steps to tighten property mortgage lending across all types of properties.

The loan tenure is capped at 30 years for all new mortgages of any property type.

The loan-to-value (LTV) ratio cap varies from 40% to 70% for residential properties; depending on whether the properties are for owner-occupation or other uses, the value of the home, and if the borrower’s income is mainly derived in HK or outside.

The other property types of commercial and industrial have their LTV ratio scaled down to 50% for no-outstanding-mortgage applicants whose income are mainly derived in HK, and 40% for those outside HK.

For borrowers whose income is mainly derived outside HK, and have an outstanding mortgage, their LTV ratio is 10% lower across all property types as compared to those without an outstanding mortgage.

The debt servicing ratio (DSR) cap is set at 50% (40%) for borrowers without (with) outstanding mortgage.

For the full details of these measures, please refer to HK Monetary Authority, “Frequently Asked Questions: J. Loans and Mortgages”.

In a further attempt to cool down the market, the Government imposed a 15% Buyer’s Stamp Duty (BSD) on residential property bought from 27 October 2012 by non-Hong Kong permanent residents (i.e. foreigners and Mainland citizens) and companies, whether incorporated in HK or not.

Another measure to affect residential property bought from 27 October 2012 is the Special Stamp Duty (SSD). Introduced in November 2010, the buyer and seller of a property are jointly liable for it, and it ranges from 5% to 15% if the holding period is less than 2 years.

However, in this latest round of measure, SSD has been raised to vary between 10% and 20%, and the liable holding period has been extended to 3 years.

For further readings on BSD and SSD, visit HK Inland Revenue Department, “FAQ: Buyer’s Stamp Duty (BSD)” and “FAQ: Special Stamp Duty (SSD)”.

The Government also pledged to increase housing supply and expedite sales of housings to meet increasing demand.

BSD aside, another policy targeting foreigners is the “Hong Kong land for Hong Kong people”, under this policy the government prohibits foreigners from buying residential properties on 2 sites.

Mainland China

One of the world’s largest economy, since 2010, this vast country has been implementing additional measures which run the gamut from financing rules, taxation to restriction on the number of properties that a household can own.

The measures specifically taken by each province and city may vary too. The below covers some of the more prominent measures, but is by no means an exhaustive summary.

The central government in Beijing took the lead in 2010 by mandating that households are allowed to buy only 1 extra home. The screw on this rule was further tightened in 2011 by restricting the number of homes local residents can own to 2, while non-Beijing registered families can only purchase 1 home after paying taxes for 5 consecutive years.

In the same year, the central government raised the minimum down-payment for a second home loan from 50% to 60% and introduced a pilot property taxes scheme in Shanghai and Chongqing. This property tax scheme is expected to spread to other cities.

Many cities across the country have also implemented some restriction or other on housing purchases. Specifically, Guangzhou and Shanghai limited the number of homes local residents can own to 2. From 2012, Guangzhou has also been more stringent in carrying out existing rules that prohibit foreigners from purchasing non-residential properties.

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